Education and Development

The Education and Development evenings take place once a month, on the 3rd Wednesday of the month, starting at 19h00 in St Stephen’s Church hall, Pinelands.

Main Objective:

It is important to acknowledge that improving one’s own level of photography can only be achieved by getting absorbed in photography from all perspectives. Hence the objective of the E&D programme, working in conjunction with Outings, is to expose our members to a cross section of recognized photographers working with varying genres, so giving them the opportunity to experiment with their own photography in guided situations with like-minded people.

It is not about “telling” you how to get that “perfect” shot (is there such a thing?), but rather the intent is to motivate you all to read about, and astutely view, top quality photography. A prime aim is to get you to move away from being controlled by “rules and marks”, and to rather encourage you to establish your own style of capturing that magic moment which caught your eye in the first place. No internationally renowned photographers stick to the “rules”, but by fully understanding the basic principles of photography they create their own style to present outstanding images; and most of them stress the need for a creative approach supported by a passionate commitment.

These evenings are worth attending and will take your photography to new levels!

CALENDAR

19TH FEBRUARY

RUSSELL SMITH   Food Photography

Russell Smith started his creative journey at the “Red and Yellow School of Art Direction and Design “ in the 1990s. He then worked as an art director in large advertising agencies like DDB, Ogilvy and Lowe Lintas. While working for three years in Paris for international brands he became inspired by the photographers’ work rather than his advertising work. The craft of building light and working with film intrigued him, so when he returned to SA he teamed up with some local photographers, whom he admired and was mentored by. One taught him how to use natural light and the other flash and studio light. His first camera was a Linhoff 4 by 5 film camera in which he had to view the image through the view finder upside down under a black sheet.

While fashion and advertising photography was moving ahead in great strides, food photography seemed to look staged and dated. A lot has changed since then and food photography has come a long way.

He considers himself lucky as he love what he does and is always looking at ways to improve lighting techniques and to push himself to learn and develop new interesting techniques.

Check out his work at www.russellsmith.co.za

Facebook : @russellsmithphoto

Instagram : russmithphotography